SSE Airtricity
Brand Strategy/Visual Language
SSE Airtricity is a leading energy supply and service company, supplying over 460,000 electricity customers and almost 310,000 gas customers across the island of Ireland. Cleaner, greener energy is in SSE Airtricity’s DNA. As far back as the 1990s, Airtricity was pioneering commercial renewable energy and was Ireland’s first offshore wind energy development in Arklow Bank, Wicklow.
My brief: was to refresh the entire digital and print SSE brand communications, which had lost visual impact due to outdated guidelines. I conducted a comprehensive brand audit, reviewing all past brand guides and communications over a 10 year period. I then presented my findings into key stakeholders, along with the proposed creative direction and strategy. The strategy centered on reinvigorating the communications and injecting them with much needed energy. To achieve this, I developed a bold visual language device derived from the curve of the SSE brand mark which provided a consistent holding device across all comms, strengthening overall brand recognition.
‘Anne-Marie is such a pleasure to work with, she brings high level energy to her work, always setting the bar high going above and beyond. I’m blown away by her talent as a designer. She is a creative innovator and a master of collaboration. With her vast experience and knowledge she brings to the table, I’ve no doubt she will always achieve great things.’
– Deirdre Donohue, Senior Brand Lead, SSE Airtricity